I lead design organizations at the intersection of product strategy and business outcomes. The industries have varied: social, commerce, dating, fintech. But the question I keep asking is the same: where can design be the actual lever, not just the last step.

That question has taken me from Wall Street to Silicon Valley to London and back to New York. From Credit Suisse to Groupon to seven years at Meta, then Bumble, then Capital One. From teams of two to organizations of forty. From zero-to-one consumer apps to platforms used by billions. The contexts changed. The standard I held didn't.

I started in Lima, Peru. Studied business at NYU Stern and computer science at Harvard. Cross-registered at MIT Media Lab because I was interested in where digital and physical experience meet, and I still am. That instinct toward the edges of a discipline is probably what keeps me from staying in one industry too long.

Right now I'm thinking a lot about what design leadership actually looks like as AI changes the profession. Not from a place of certainty, no one has that yet, but from the inside, actively reshaping how my teams are structured, how work gets done, and what skills matter next. That feels like the right place to be doing this thinking.

I speak at conferences globally, in English and Spanish. I write occasionally at Substack. If you have a role or a speaking opportunity worth talking about, reach out.